The Address Project

Addresses are important.

The Address Project is exploring ways to bring usable addresses to everyone.

Mail & Services

Having an address means you can get mail, packages and food delivered right to your home. Car and motorbike drivers know where to pick up and drop off.

Friends & Family

An address lets friends and family know where you are, without the need to describe the area or meet out in the road.

Federal & Financial

Many countries require an address to register to vote or receive bank loans. In an emergency, paramedics can find out where you are.

The problem

Two billion people on this planet live without an address. Not having an address can have an enormous effect on communities, particularly smaller towns and villages, creating economic disadvantages and making life more difficult. For many communities, their inability to bring in modern services is due in part to the lack of addresses.

Why addresses?

Addresses aren't typically your first thought when considering developing communities, as much of the world never really thinks about the benefits an address provides. Being able to share your location allows people to have improved social lives, participate more in the local economy and receive health and financial services. A community with addresses boosts the quality of living for everyone.

What we're doing

After doing research on all available address systems, we realized that Google's Plus Codes is the best option. Plus Codes are a simple way to generate addresses anywhere, without any of the commercialization or complexity issues that alternatives have.* Our plan has three parts: building tools, educational outreach, and providing addresses. By taking a non-commercial approach and using existing solutions instead of inventing something brand new, we hope we can have a larger impact.

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Our current focus is connecting communities in West, Central and East Africa | © 2020

Thank you

Our Plan

We chose Sub-Saharan Africa as our primary area of interest. Of the two billion people living without an address, 500 million live in Sub-Saharan Africa. A mixture of underserved urban areas and rural towns and villages means many places are left off the map.



For taxis and bodas
For courier services
[packages and food]
For banks and gov services


Reach out re: Plus Codes
Starting with courier services, banks and other businesses
Initiate partnerships with post offices, governments and other organizations


Print address plates and distribute within communities
Manufacture locally